Property Management Marketing and Advertising
My Home Leasing is committed to using a diverse and broad reaching marketing campaign to advertise each landlord’s property. Our property managers strive to maximize your income potential through market rents while minimizing rental vacancy. In order to achieve maximum landlord profits and minimize vacancy rate a robust advertising platform is employed. We have a 3 pronged approach to promoting our brand and the properties we represent.
Realtor Outreach: Your property will be successfully promoted throughout the Realtor community through and email campaign and a central database used by Realtors know as the Carolina Multiple Listing Service. Our property managers take pride in their brokerage relationships and leverage past transactions to raise awareness throughout the Realtor community about the properties we list. In addition to the central data base each month we proactively promote your property to over 5,000 active Realtors through email distribution.
Social Media: MHL understands and embraces the benefits of real estate social media marketing and networking. We are actively in engaged in media platforms like Facebook and Twitter. We promote not only our client’s properties but also community initiatives and outreach. We stay in active in the community to ensure that our company and our client’s properties are always top of mind.
Search Engine Optimization: The My Townhome family of companies have consistently worked with the best in the business to promote Search Engine Optimization (SEO) to bring in qualified natural search visitors to homes like yours. Since 2005, My Townhome has worked with a professional SEO enhancement firm to elevate our search positioning on the top- rated web search engines.
Website Effectiveness: When visitors arrive at one of our three branded websites, they are introduced to each of our properties through extensive photography, detailed descriptions and mapping technology. In addition, making an appointment online is easy. Visitors may request an appointment through an active email form, Live Chat or phone service providers 24/7/365. When our competitors shut down for the day, the property managers at My Home Leasing continue to book appointments to show prospective renters your property.
Print Advertising: We believe in the necessity of high-profile print advertising. Each My Home Leasing advertisement is placed in premium position on the outside back cover of highly effective local publications. MHL has long-term contracts with Creative Loafing,At Home Magazine and The Real Estate Book. We promote our brand and drive more traffic to your home.
Newsletter: With approximately 6,000 active subscribers, our Newsletter promotes our Charlotte properties to our client base and continues to engage our currently tenants. Our list is made up of current clients, prospective tenants and real estate brokers.
Management Services Blog: Fresh content is the key to a healthy internet marketing campaign. In order to provide our landlords, tenants and prospects with helpful advice and to maintain our position as the Charlotte community’s information resource for property management services, our staff provides blog updates on a regular basis.
Additional Web Marketing: Our property managers will utilize a host of websites to free sites to promote your property including but not limited to posting on craigslist every 48 hours. Additionally, your home will be featured on Carolina Multiple Listing Service, CarolinaHome.com, Realtor.com, www.myhomeleasing.com, Hot Pads.com, www.mytownhome.com, www.mymaisonrealty.com, Postlets.com and many more.